Death Penalty Essay Example | Topics and Well Written Essays - 2500 words - 4

Death Penalty - Essay Example This has been replaced by the functional methods adopted by most of the modern governments. The new approach emphasises the killing of the convicted person and not upon the suffering that results from the punishment. This indicates a more humane approach to the killing of convicted persons. However, killing a convict is fundamentally wrong. Punishments serve the important function of averting the dissolution that is noticed in the moral and physical worlds. These punishments come to the notice of the public and remain fixed in their mind. Moral speeches, great truths, moving speeches and strong words cannot achieve what punishment does. In order to prevent violation of the law in the long term, it is essential to have a system of strong punishments. However, the death penalty fails to achieve these objectives. The deterrent effect of such punishment is no longer accepted in the world. When people have to live independently and in isolation, they are placed in a continuous state of war. The freedom enjoyed by such people is always in danger of being destroyed by others. This forces people to form societies that are governed by laws. These laws ensure that the rights of the people are not harmed. In order to live in a society that is subject to the rule of law, people have to forego a portion of their liberty. It is this sacrifice that provides people with a safe and peaceful life. In this manner, a depository of surrendered sacrifices is created. The total of the individual liberties constitutes the sovereignty of a country. Something more is required; namely, a defence of individual liberties against the attempts of others to take undue advantage. As such, people tend to retrieve their surrendered liberties. At the same time, individuals attempt to appropriate what belongs to others. In this situation, it is essential to have strong measures that prevent people from

Using SM for Advertising and Marketing Social Media Is Increasingly Essay

Using SM for Advertising and Marketing Social Media Is Increasingly Used for PR - Essay Example Notably, in the current day context, social media is being used increasingly by the marketers in order to promote the offered products as well as services. It is basically a concept which is utilised referring to the online technologies as well as practices utilised to share views as well as information, endorse discussion and develop relationship with the customers. It is also quite significant for the communication staffs as well as policy officials for the purpose of generating awareness regarding the product. Social media services can make use of numerous formats such as text, video, audio as well as pictures for attracting the customers towards the product. In the similar context, public relation can be identified as a distinguishing function of the management that assist in the development and administration of communication, cooperation, comprehension and recognition between organisations along with community members. The main objective of the paper is to identify the increasi ng role of the social media as one of the means of advertisement for modern organisations. According to Hamill (1997), integrated marketing communication can be explained as the set of rules that is followed by marketers to communicate within the concentrated market and thus make the people aware regarding the product/service rendered. ... g communication can be explained as the set of rules that is followed by marketers to communicate within the concentrated market and thus make the people aware regarding the product/service rendered. Integrated marketing communication intends to synchronize and arrange the numerous components of promotional mix such as advertising, publicity and direct marketing, personal selling as well as sales promotion in order generate a combined customer-focused message and therefore attain the determined marketing related objectives of the organisation (Hamill, 1997). It can be stated that the tools as well as the strategies that have been utilised for the purpose of communication in the modern times have undergone tremendous changes because of the discovery of social media. It is also known as consumer-generated media. Such media demonstrates various new sources of online information that are generated, instigated, circulated and utilised by the consumer goal on enlightening each other regard ing the products, brands, issues, personalities and services (Thackeray & et. al., 2009) Social media comprises numerous forums such as online forums, word-of-mouth forums, company-sponsored discussion boards and chat rooms. In the 21st century, a detonation of internet-based messages passes via these media to generate awareness about the offered product. They have been a major factor in creating an impact on the different features of consumer behaviour along with consciousness, acquirement of the information, opinion, feeling, post-purchase communication as well as evaluation (Zwick & Dholakia, 2008) Traditional Vs New Communication In the context of traditional communication concept, the components of promotional mix are coordinated in order to create an Integrated Marketing Communication